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Table 3 Information of customer participation behavior dimension

From: Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Criteria

Definition

(c1) Information seeking

VCE members ask directly or observe the behavior of other knowledgeable or experienced members.

(c2) Responsible behavior

Participative members recognize their duties and responsibilities in value co-creation.

(c3) Personal interaction

Good interpersonal relations among VCE members are necessary for successful value co-creation.

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