Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Table 1 Information of tribal behavior dimension

Criteria	Definition
(a1) Personal factors:	Bicycling fits personal life style.
Fit with life style	Bicycling fits personal life style.
Passion in life	Bicycling contributes to the emotional life of person.
(a2) Social influence:	Bicycling is recognized by personal friends and relatives.
Reference group acceptance	Bicycling is recognized by personal friends and relatives.
Social visibility	Bicycling is popular and witnessed in everywhere.
Collective memory	People’s consensus on the significant sense of bicycling.
(a3) VCE identification and engagement:	The person construes himself/herself to be a member belonging to the VCE.
VCE identification
VCE engagement intention	The member’s intrinsic motivation interacts and cooperates with other VCE members.