Skip to main content

Table 1 Information of tribal behavior dimension

From: Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Criteria Definition
(a1) Personal factors: Bicycling fits personal life style.
Fit with life style
Passion in life Bicycling contributes to the emotional life of person.
(a2) Social influence: Bicycling is recognized by personal friends and relatives.
Reference group acceptance
Social visibility Bicycling is popular and witnessed in everywhere.
Collective memory People’s consensus on the significant sense of bicycling.
(a3) VCE identification and engagement: The person construes himself/herself to be a member belonging to the VCE.
VCE identification
VCE engagement intention The member’s intrinsic motivation interacts and cooperates with other VCE members.