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Table 16 Key driving factors for dimensions and criteria

From: Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Key driving factors Secondary factors
Tribal Behavior Perceived Customer benefits > Customer Participation Behavior > Customer Citizenship Behavior
Social influences Personal factors > VCE identification and engagement
Personal integrative benefits Learning benefits > Social integrative benefits > Hedonic benefits
Personal interaction Information seeking > Responsible behavior
Knowledge sharing Helping > Advocacy > Continuance intention