Table 16 Key driving factors for dimensions and criteria
Key driving factors | Secondary factors |
|---|---|
Tribal Behavior | Perceived Customer benefits > Customer Participation Behavior > Customer Citizenship Behavior |
Social influences | Personal factors > VCE identification and engagement |
Personal integrative benefits | Learning benefits > Social integrative benefits > Hedonic benefits |
Personal interaction | Information seeking > Responsible behavior |
Knowledge sharing | Helping > Advocacy > Continuance intention |