Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Table 17 Priorities of dimensions and criteria

Dimensions	Criteria	Priorities from limiting matrix	Priorities normalized by dimension	Priorities based on ideal element
Tribal Behavior	Personal factors	0.072	0.329	0.874
	Social influences	0.064	0.294	0.780
	VCE identification and engagement	0.082	0.377	1.000
Subtotal		0.218		0.685
Perceived Customer benefits	Learning benefits	0.070	0.250	0.910
	Social integrative benefits	0.076	0.274	1.000
	Personal integrative benefits	0.062	0.222	0.810
	Hedonic benefits	0.071	0.254	0.924
Subtotal		0.279		0.879
Customer Participation Behavior	Information seeking	0.059	0.314	0.720
	Responsible behavior	0.047	0.249	0.571
	Personal interaction	0.082	0.437	1.000
Subtotal		0.188		0.593
Customer Citizenship Behavior	Knowledge sharing	0.079	0.251	0.859
	Advocacy	0.064	0.202	0.693
	Helping	0.081	0.255	0.875
	Continuance intention	0.092	0.292	1.000
Subtotal		0.316		1.000

Note: Data in bold highlight significant criterion and its corresponding dimension.