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Table 17 Priorities of dimensions and criteria

From: Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Dimensions Criteria Priorities from limiting matrix Priorities normalized by dimension Priorities based on ideal element
Tribal Behavior Personal factors 0.072 0.329 0.874
Social influences 0.064 0.294 0.780
VCE identification and engagement 0.082 0.377 1.000
Subtotal   0.218   0.685
Perceived Customer benefits Learning benefits 0.070 0.250 0.910
Social integrative benefits 0.076 0.274 1.000
Personal integrative benefits 0.062 0.222 0.810
Hedonic benefits 0.071 0.254 0.924
Subtotal   0.279   0.879
Customer Participation Behavior Information seeking 0.059 0.314 0.720
Responsible behavior 0.047 0.249 0.571
Personal interaction 0.082 0.437 1.000
Subtotal   0.188   0.593
Customer Citizenship Behavior Knowledge sharing 0.079 0.251 0.859
Advocacy 0.064 0.202 0.693
Helping 0.081 0.255 0.875
Continuance intention 0.092 0.292 1.000
Subtotal   0.316   1.000
  1. Note: Data in bold highlight significant criterion and its corresponding dimension.