Table 4 Information of customer citizenship behavior dimension
Criteria | Definition |
|---|---|
(d1) Knowledge sharing | The willingness of individual member is to provide spontaneous bicycle-related assistance without assurance of reciprocation. |
(d2) Advocacy | Recommend the VCE to other friends or relatives and promote the VCE’s interests beyond personal interests. |
(d3) Helping | Member behavior aims at assisting other members. |
(d4) Continuance intention | The member’s intentions maintain membership and bonds to the VCE in the future, implying willingness to stay commitment to the VCE. |