Skip to main content

Table 4 Information of customer citizenship behavior dimension

From: Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Criteria Definition
(d1) Knowledge sharing The willingness of individual member is to provide spontaneous bicycle-related assistance without assurance of reciprocation.
(d2) Advocacy Recommend the VCE to other friends or relatives and promote the VCE’s interests beyond personal interests.
(d3) Helping Member behavior aims at assisting other members.
(d4) Continuance intention The member’s intentions maintain membership and bonds to the VCE in the future, implying willingness to stay commitment to the VCE.