Figure 2
From: Re-purchase intentions and virtual customer relationships on social media brand community

Research framework. *p < 0.1; **p < 0.01; ***p < 0.001. Arrow significance, dotted arrow insignificance.
From: Re-purchase intentions and virtual customer relationships on social media brand community
Research framework. *p < 0.1; **p < 0.01; ***p < 0.001. Arrow significance, dotted arrow insignificance.