Table 2 Correlation matrix

From: Re-purchase intentions and virtual customer relationships on social media brand community

	C–B	C–P	C–C	C–O	CP	CI	Wom	RP
C–B	0.82
C–P	0.67	0.85
C–C	0.63	0.60	0.92
C–O	0.33	0.41	0.22	0.94
CP	0.51	0.45	0.39	0.38	0.81
CI	0.50	0.60	0.46	0.59	0.52	0.91
Wom	0.64	0.68	0.74	0.36	0.44	0.62	0.84
RP	0.58	0.67	0.56	0.46	0.49	0.62	0.73	0.77

Diagonals represent the square root of the average variance extracted while the other entries represent the correlations.

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