Skip to main content

Table 16 Correlations between each images’ ratings for each emotion and the frequency of the indicated positive feature codes being applied to comments about the image

From: How does this message make you feel? A study of user perspectives on software update/warning message design

Code Confusion Annoyance Noticeability Importance
Tells the importance/benefits −0.45 −0.56   
Easy to understand −0.58 −0.54   
Concise −0.69 −0.74   
Looks trustworthy/legitimate −0.45 −0.65   
Cleaner looking   −0.51   
Button/link for more information   −0.54   
Brand effect   −0.72   
Simple language    0.51 0.41
Alerting design    0.57 0.63
Choice of color    0.54  
Makes the user want to take action     0.72