Code | Confusion | Annoyance | Noticeability | Importance |
---|---|---|---|---|
Tells the importance/benefits | −0.45 | −0.56 |  |  |
Easy to understand | −0.58 | −0.54 |  |  |
Concise | −0.69 | −0.74 |  |  |
Looks trustworthy/legitimate | −0.45 | −0.65 |  |  |
Cleaner looking |  | −0.51 |  |  |
Button/link for more information |  | −0.54 |  |  |
Brand effect |  | −0.72 |  |  |
Simple language | Â | Â | 0.51 | 0.41 |
Alerting design | Â | Â | 0.57 | 0.63 |
Choice of color | Â | Â | 0.54 | Â |
Makes the user want to take action | Â | Â | Â | 0.72 |