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Table 16 Correlations between each images’ ratings for each emotion and the frequency of the indicated positive feature codes being applied to comments about the image

From: How does this message make you feel? A study of user perspectives on software update/warning message design

Code

Confusion

Annoyance

Noticeability

Importance

Tells the importance/benefits

−0.45

−0.56

  

Easy to understand

−0.58

−0.54

  

Concise

−0.69

−0.74

  

Looks trustworthy/legitimate

−0.45

−0.65

  

Cleaner looking

 

−0.51

  

Button/link for more information

 

−0.54

  

Brand effect

 

−0.72

  

Simple language

  

0.51

0.41

Alerting design

  

0.57

0.63

Choice of color

  

0.54

 

Makes the user want to take action

   

0.72