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Table 17 Correlations between each images’ ratings for each emotion and the frequency of the indicated negative feature codes being applied to comments about the image

From: How does this message make you feel? A study of user perspectives on software update/warning message design

Code Confusion Annoyance Noticeability Importance
Too technical 0.82 0.64   
Too much content 0.70 0.60   
Ambiguous language 0.67 0.55   
Unpleasant color   0.49   
Boring 0.65 0.48 −0.37  
Confusing 0.53 0.47   
Annoying   0.42   
Feel of authenticity 0.44 0.39   
Charging money for the update 0.34 0.31   
Makes users worried regarding adverse consequences of applying update 0.48    
Use of scare tactics/threat   0.27   
Use of hard-to-read font size   0.53 −0.45 −0.38
Does not explain the benefit of the update     −0.40
Not noticeable    −0.71 −0.46
Pops up / interruption    −0.43 −0.48
Negative attitudes towards the software brand    −0.59