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Table 6 Frequency of comments regarding negative aspects of design/layout for all 14 sample messages

From: How does this message make you feel? A study of user perspectives on software update/warning message design

Code Image #
1 2 3 4 5 6 7 8 9 10 11 12 13 14
No “cancel” button 2 4 1    1     1   1   
No “remind later” option 3 1   3    2    1 3    
Color is bad 1 9   1 2 8 1 5 1 2     
Layout is bad 5 2 7 9 8 3 4 12 1 8 8 2 4 12
Looks malicious/fake 4 10   7 17 2   4 1 2 1   3  
Small font/hard to read   1 3 6   3 7 4       4
Looks confusing   1 4 9 4 1 4 10   6   2 1  
Doesn’t seem important    8 6 1 4 4 6 2 4 7 3 2 5
No option to learn more    2 1      1    3   
Not noticeable    2 4   3 1     1   1 14
Looks boring     10   6 2 2 2 4 2   4  
Unfamiliar logo/design      8 1 1   1     2  
Total 15 28 27 56 40 32 26 43 9 28 22 11 17 35