Table 7 Sample positive comments regarding various aspects of message content

The message is small and attractive and appears legitimate

Short, simple, explains its reasoning and what I will be getting from the update

It shows clearly what software is being updated

Lists specifics of what will be updated and fixed

The message was very clear in what the software was going to do. I also liked how it stated “let’s get started”. That just seems a little better in the phrasing to me

Said what it is actually fixing

Tells you what it is changing

Identifies reason of urgency

Tells me it is important and needs to be done now so I do not just x out and have my computer become vulnerable

I like how the top gives a little phrase about what is wrong and then goes in detail below

Tells you why it is important not to skip the update

The content was good and very informative

Since this is a risky situation, I like that they made it striking visually so that you can tell it’s something dangerous and important.

I like how it tells you how much space it will use

Simple and easy to read

That it tells you there may be charges and exactly how much memory it is going to use and what it is going to reset

Gives me the time and date of last update also the history and access to the settings of these warnings

It says how long it has been since virus definitions have been updated. This provides a sense of urgency for the user. Sense of urgency is probably most critical when considering an update.

Orange frame mentions me this is an important message

That it tells me that it is because you haven’t updated recently

It is telling you what it’s going to do when you install it and that theres a privacy statement you can read

The fact it seems like the learn more about the update opens in the same window, and tells you that there was something wrong in the previous version.

I like that FireFox takes you to a new page after you update with a debrief of new features. They also make it enticing to update by saying it’s “6× faster”