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Table 10 Results of hypotheses testing

From: Featuring the e-service quality of online website from a varied perspective

Model Hypothesis Related Coefficient t-value Support
SERVQUAL H1a: reliability → service quality + 0.41 2.64** Yes
H1b: responsiveness → service quality + 0.01 0.04 No
H1c: assurance → service quality + 0.28 2.39* Yes
H1d: empathy → service quality + 0.26 3.98*** Yes
H1e: tangible → service quality + -0.01 −0.13 No
QES H2a: environment quality → service quality + 0.12 3.02** Yes
H2b: delivery quality → service quality + 0.44 4.78*** Yes
H2c: outcome quality → service quality + 0.36 4.26*** Yes
WPI H3: website performance → service quality + 0.80 17.26*** Yes
The framework of this study H4: service quality → affective commitment + 0.32 6.19*** Yes
H5: service quality → continuance commitment + 0.21 4.06*** Yes
H6: service quality → normative commitment + 0.71 7.86*** Yes
H7: affective commitment → loyalty intention + 0.32 6.93*** Yes
H8: affective commitment → advocacy intention + 0.24 6.02*** Yes
H9: affective commitment → wtpm + 0.01 0.27 No
H10: continuance commitment → loyalty intention 0.02 0.49 No
H11: continuance commitment → advocacy intention -0.01 −0.34 No
H12: continuance commitment → WTPM 0.25 5.37*** No
H13: normative commitment → loyalty intention + 0.60 8.01*** Yes
H14: normative commitment → advocacy intention + 0.81 7.41*** Yes
  H15: normative commitment → WTPM + 0.53 6.86*** Yes
  1. * p < 0.05 (t > 1.96); ** p < 0.01 (t > 2.58); *** p < 0.001 (t > 3.29)