Table 2 Demographics information of respondents (n = 455)
From: Featuring the e-service quality of online website from a varied perspective
Measure | Item | Frequency | Measure | Item | Frequency |
|---|---|---|---|---|---|
Gender | Male | 177 (38.9Â %) | Online shopping experience | <=Â 1Â month | 26 (5.7Â %) |
Female | 278 (61.1 %) | 1–6 months | 28 (6.2 %) | ||
Age | 20 below | 40 (8.8 %) | 6 months–1 year | 27 (5.9 %) | |
21–30 | 360 (79.1 %) | 1–2 years | 62 (13.6 %) | ||
31–40 | 46 (10.1 %) | 2–3 years | 65 (14.3 %) | ||
41–50 | 7 (1.5 %) | 3–5 years | 98 (21.5 %) | ||
51 above | 2 (0.4Â %) | >6Â years | 149 (32.7Â %) | ||
Education | Junior high schools | 0 (0Â %) | The average daily time used shopping website | <5Â min | 58 (12.7Â %) |
Senior high schools | 14 (3.1 %) | 5–30 min | 166 (36.5 %) | ||
Bachelor | 295 (64.8 %) | 30 min–1 h | 101 (22.2 %) | ||
Master/Ph. D. | 146 (32.1 %) | 1–3 h | 95 (20.9 %) | ||
Occupation | Manufacture | 35 (7.7 %) | 3–5 h | 26 (5.7 %) | |
Service trade | 72 (15.8Â %) | >5Â h | 9 (2.0Â %) | ||
Financial industry | 9 (2.0Â %) | The most commonly used shopping website | Yahoo! shopping mall | 272 (59.8Â %) | |
Information industry | 30 (6.6Â %) | Bookline | 65 (14.3Â %) | ||
Free employees | 22 (4.8Â %) | KingStone | 4 (0.9Â %) | ||
Student | 260 (57.1Â %) | Pchome online shopping | 41 (9.0Â %) | ||
Others | 27 (5.9Â %) | ETMall | 2 (0.4Â %) | ||
Average income | 20,000 below | 283 (62.2Â %) | Monday online shopping | 0 (0Â %) | |
20,001–30,000 | 89 (19.6 %) | ||||
30,001–40,000 | 51 (11.2 %) | PayEasy | 6 (1.3 %) | ||
40,001–50,000 | 20 (4.4 %) | UniMall | 2 (0.4 %) | ||
50,001–60,000 | 8 (1.8 %) | Others | 63 (13.8 %) | ||
60,000 above | 4 (0.9Â %) | Â | Â | Â | |
Average shopping frequency | 0–1 times/month | 235 (51.6 %) | |||
2–3 times/month | 150 (33.0 %) | ||||
4–5 times/month | 43 (9.5 %) |  |  | ||
≥ 6 times/month | 27 (5.9 %) |  |