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Table 4 Model convergent validity information

From: Featuring the e-service quality of online website from a varied perspective

Model Construct Item Factor loading SMC AVE CR
SERVQUAL Reliability (REL) REL1 0.877 0.770 0.793 0.939
REL2 0.903 0.816
REL3 0.860 0.740
REL4 0.919 0.845
  Responsiveness (RES) RES1 0.815 0.665 0.716 0.910
RES2 0.878 0.770
RES3 0.844 0.713
RES4 0.848 0.718
Assurance (ASS) ASS1 0.920 0.847 0.787 0.936
ASS2 0.859 0.738
ASS3 0.886 0.786
ASS4 0.881 0.775
Empathy (EMP) EMP1 0.854 0.729 0.725 0.913
  EMP2 0.861 0.741
EMP3 0.865 0.748
EMP4 0.827 0.683
Tangibles (ERQ) ERQ1 0.897 0.804 0.821 0.902
ERQ2 0.915 0.837
QES Graphic quality (GQ) GQ1 0.876 0.767 0.794 0.920
GQ2 0.901 0.812   
GQ3 0.888 0.789   
Clarity of layout (COL) COL1 0.908 0.824 0.849 0.944
COL 2 0.929 0.863   
COL3 0.928 0.861   
Attractiveness of selection (AOS) AOS1 0.942 0.887 0.879 0.936
AOS2 0.934 0.872   
Information quality (IFQ) IFQ1 0.869 0.755 0.771 0.910
IFQ2 0.897 0.805   
IFQ3 0.869 0.755   
Ease of use (EOU) EOU1 0.870 0.757 0.758 0.926
EOU2 0.848 0.719   
EOU3 0.901 0.812   
EOU4 0.864 0.746   
Technical quality (TQ) TQ1 0.903 0.815 0.836 0.938
TQ2 0.941 0.885   
TQ3 0.899 0.808   
Reliability (REL) REL1 0.874 0.764 0.793 0.939
REL2 0.900 0.810   
REL3 0.865 0.748   
REL4 0.922 0.850   
Function benefit (FB) FB1 0.926 0.857 0.872 0.932
FB2 0.941 0.885   
Emotional benefit (EB) EB1 0.941 0.885 0.857 0.923
EB2 0.909 0.826   
WPI Website performance (WP) WP1 0.800 0.640 0.560 0.910
WP2 0.838 0.702   
WP3 0.682 0.465   
WP4 0.730 0.533   
WP5 0.734 0.539   
WP6 0.719 0.517   
WP7 0.698 0.487   
WP8 0.761 0.579   
The framework of this study Service quality (SQ) SQ1 0.936 0.876 0.874 0.954
SQ2 0.944 0.891   
SQ3 0.924 0.854   
Affective commitment (AC) AC1 0.838 0.702 0.758 0.904
AC2 0.863 0.745   
AC3 0.910 0.828   
Continuance commitment (CC) CC1 0.878 0.771 0.789 0.918
CC2 0.907 0.823   
CC3 0.879 0.773   
Normative commitment (NC) NC1 0.703 0.494 0.620 0.830
NC2 0.801 0.642   
NC3 0.852 0.726   
Loyalty intention (LI) LI1 0.887 0.787 0.740 0.919
LI2 0.902 0.814   
LI3 0.905 0.819   
LI4 0.733 0.537   
Advocacy intention (AI) AI1 0.879 0.773 0.753 0.924
AI2 0.850 0.723   
AI3 0.861 0.741   
AI4 0.881 0.776   
Willingness to pay more (WTPM) WTPM1 0.917 0.841 0.840 0.940
WTPM2 0.919 0.845   
WTPM3 0.914 0.835