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Table 4 Model convergent validity information

From: Featuring the e-service quality of online website from a varied perspective

Model

Construct

Item

Factor loading

SMC

AVE

CR

SERVQUAL

Reliability (REL)

REL1

0.877

0.770

0.793

0.939

REL2

0.903

0.816

REL3

0.860

0.740

REL4

0.919

0.845

 

Responsiveness (RES)

RES1

0.815

0.665

0.716

0.910

RES2

0.878

0.770

RES3

0.844

0.713

RES4

0.848

0.718

Assurance (ASS)

ASS1

0.920

0.847

0.787

0.936

ASS2

0.859

0.738

ASS3

0.886

0.786

ASS4

0.881

0.775

Empathy (EMP)

EMP1

0.854

0.729

0.725

0.913

 

EMP2

0.861

0.741

EMP3

0.865

0.748

EMP4

0.827

0.683

Tangibles (ERQ)

ERQ1

0.897

0.804

0.821

0.902

ERQ2

0.915

0.837

QES

Graphic quality (GQ)

GQ1

0.876

0.767

0.794

0.920

GQ2

0.901

0.812

  

GQ3

0.888

0.789

  

Clarity of layout (COL)

COL1

0.908

0.824

0.849

0.944

COL 2

0.929

0.863

  

COL3

0.928

0.861

  

Attractiveness of selection (AOS)

AOS1

0.942

0.887

0.879

0.936

AOS2

0.934

0.872

  

Information quality (IFQ)

IFQ1

0.869

0.755

0.771

0.910

IFQ2

0.897

0.805

  

IFQ3

0.869

0.755

  

Ease of use (EOU)

EOU1

0.870

0.757

0.758

0.926

EOU2

0.848

0.719

  

EOU3

0.901

0.812

  

EOU4

0.864

0.746

  

Technical quality (TQ)

TQ1

0.903

0.815

0.836

0.938

TQ2

0.941

0.885

  

TQ3

0.899

0.808

  

Reliability (REL)

REL1

0.874

0.764

0.793

0.939

REL2

0.900

0.810

  

REL3

0.865

0.748

  

REL4

0.922

0.850

  

Function benefit (FB)

FB1

0.926

0.857

0.872

0.932

FB2

0.941

0.885

  

Emotional benefit (EB)

EB1

0.941

0.885

0.857

0.923

EB2

0.909

0.826

  

WPI

Website performance (WP)

WP1

0.800

0.640

0.560

0.910

WP2

0.838

0.702

  

WP3

0.682

0.465

  

WP4

0.730

0.533

  

WP5

0.734

0.539

  

WP6

0.719

0.517

  

WP7

0.698

0.487

  

WP8

0.761

0.579

  

The framework of this study

Service quality (SQ)

SQ1

0.936

0.876

0.874

0.954

SQ2

0.944

0.891

  

SQ3

0.924

0.854

  

Affective commitment (AC)

AC1

0.838

0.702

0.758

0.904

AC2

0.863

0.745

  

AC3

0.910

0.828

  

Continuance commitment (CC)

CC1

0.878

0.771

0.789

0.918

CC2

0.907

0.823

  

CC3

0.879

0.773

  

Normative commitment (NC)

NC1

0.703

0.494

0.620

0.830

NC2

0.801

0.642

  

NC3

0.852

0.726

  

Loyalty intention (LI)

LI1

0.887

0.787

0.740

0.919

LI2

0.902

0.814

  

LI3

0.905

0.819

  

LI4

0.733

0.537

  

Advocacy intention (AI)

AI1

0.879

0.773

0.753

0.924

AI2

0.850

0.723

  

AI3

0.861

0.741

  

AI4

0.881

0.776

  

Willingness to pay more (WTPM)

WTPM1

0.917

0.841

0.840

0.940

WTPM2

0.919

0.845

  

WTPM3

0.914

0.835

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