Table 8 Discriminant validity of this study

From: Featuring the e-service quality of online website from a varied perspective

	SQ	AC	CC	NC	LI	AI	WTPM
SQ	0.935
AC	0.320	0.871
CC	0.145	0.521	0.888
NC	0.411	0.632	0.626	0.788
LI	0.436	0.585	0.429	0.561	0.860
AI	0.547	0.629	0.417	0.626	0.679	0.868
WTPM	0.321	0.387	0.423	0.524	0.436	0.553	0.916

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