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Table 1 V-Mall components

From: Personal destination pattern analysis with applications to mobile advertising

Attribute Description
Year 3 years (2010, 2011 and 2012)
Month 12 months (January–December)
Day 7 weekdays (Monday–Sunday)
Visiting hour 8 visiting hours (9 a.m., 10 a.m., 11 a.m., 12 p.m., 1 p.m., 2 p.m., 3 p.m. and 4 p.m.)
Gate 4 gates (gate01, gate02, gate03 and gate04)
Store 72 stores (using names existing in the real world)
Store size 3 sizes (small, medium and big)
Visiting duration 6 visiting durations inside a store (5, 10, 15, 20, 25 and >25 min)
Category 17 categories (using names existing in the real world)
Category type 2 types (limited purchase times, multiple purchase times)
Item The number of items/products depends on the two factors: the store size and the category type
Price range 3 ranges (low, medium, high)