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Table 1 V-Mall components

From: Personal destination pattern analysis with applications to mobile advertising

Attribute

Description

Year

3 years (2010, 2011 and 2012)

Month

12 months (January–December)

Day

7 weekdays (Monday–Sunday)

Visiting hour

8 visiting hours (9 a.m., 10 a.m., 11 a.m., 12 p.m., 1 p.m., 2 p.m., 3 p.m. and 4 p.m.)

Gate

4 gates (gate01, gate02, gate03 and gate04)

Store

72 stores (using names existing in the real world)

Store size

3 sizes (small, medium and big)

Visiting duration

6 visiting durations inside a store (5, 10, 15, 20, 25 and >25 min)

Category

17 categories (using names existing in the real world)

Category type

2 types (limited purchase times, multiple purchase times)

Item

The number of items/products depends on the two factors: the store size and the category type

Price range

3 ranges (low, medium, high)