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Table 1 A sample database with example representing association rule

From: Qualitative usability feature selection with ranking: a novel approach for ranking the identified usability problematic attributes for academic websites using data-mining techniques

Transaction ID

Items

Possible association rule

1

Milk, bread, eggs

{Cheese, milk} → bread [support=5%, confidence=80%]

80% of customers, who buy cheese and milk, also buy bread

5% of customers buy all these products together

2

Bread, sugar

3

Bread, cereal

4

Milk, bread, sugar

5

Milk, cereal

6

Bread, cereal

7

Milk, cereal

8

Milk, bread, cereal, eggs

9

Milk, bread, cereal