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Table 1 The most referenced sites in the USA, Germany, Russia and Japan

From: Behind the scenes: a cross-country study into third-party website referencing and the online advertising ecosystem

USA Germany Russia Japan
doubleclick.net (203) doubleclick.net (163) doubleclick.net (179) doubleclick.net (168)
google-analytics.com (130) google-analytics.com (125) google-analytics.com (175) google-analytics.com (144)
google.com (122) google.com (90) yandex.ru (173) google.com (98)
facebook.com (118) facebook.com (89) yadro.ru (121) facebook.com (78)
scorecardresearch.com (97) adnxs.com (82) google.com (97) googletagmanager.com (72)
googlesyndication.com (69) googlesyndication.com (72) tns-counter.ru (83) google.co.jp (71)
adnxs.com (68) ioam.de (64) facebook.com (80) yahoo.co.jp (57)
demdex.net (59) criteo.com (50) vk.com (72) googlesyndication.com (53)
rubiconproject.com (53) googletagmanager.com (50) google.ru (68) twitter.com (48)
quantserve.com (51) fonts.googleapis.com (47) mail.ru (67) openx.net (42)
  1. Each list is ordered and next to the domain, the number of references is presented