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Table 2 Items of the dependent measures

From: Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website

Construct

Items

Cronbach’s alpha

Perceived social presence [3]

There is a sense of human contact in the website

There is a sense of personal ness in the website

There is a sense of sociability in the website

There is a sense of human warmth in the website

There is a sense of human sensitivity in the website

.921

Perceived information credibility [31]

The information provided by the website is accurate

The information provided by the website is credible

The information provided by the website is factual

.892

Trust benevolence [35]

I believe that this website would act in my best interest

If I required help, this website would do its best to provide assistance

This website is interested in my well-being and not just its own

.909

Trust ability [35]

This website is competent and effective in its interactions with me

This website performs all of its roles very well

Overall, this website is capable and proficient

In general, this website is informative

.863

Trust integrity [35]

This website is truthful in its dealing with me

I would characterize this website as being honest

This website keeps its commitments

This website is sincere and genuine

.915

Website patronage intention [37]

I would visit this website again

I would shop on this website again

I would patronize this website

.981