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Table 2 Items of the dependent measures

From: Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website

Construct Items Cronbach’s alpha
Perceived social presence [3] There is a sense of human contact in the website
There is a sense of personal ness in the website
There is a sense of sociability in the website
There is a sense of human warmth in the website
There is a sense of human sensitivity in the website
.921
Perceived information credibility [31] The information provided by the website is accurate
The information provided by the website is credible
The information provided by the website is factual
.892
Trust benevolence [35] I believe that this website would act in my best interest
If I required help, this website would do its best to provide assistance
This website is interested in my well-being and not just its own
.909
Trust ability [35] This website is competent and effective in its interactions with me
This website performs all of its roles very well
Overall, this website is capable and proficient
In general, this website is informative
.863
Trust integrity [35] This website is truthful in its dealing with me
I would characterize this website as being honest
This website keeps its commitments
This website is sincere and genuine
.915
Website patronage intention [37] I would visit this website again
I would shop on this website again
I would patronize this website
.981