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Table 5 Path coefficient estimate results

From: Investigating the influence of online interpersonal interaction on purchase intention based on stimulus-organism-reaction model

Path Estimate Standard error (S.E) Critical ratio (C.R) P value Standardized estimate
Informational influence ← perceived expertise .386 .060 6.422 *** .368
Informational influence ← perceived similarity .356 .059 6.052 *** .338
Informational influence ← perceived familiarity .248 .051 4.882 *** .230
Normative influence ← perceived expertise .266 .064 4.186 *** .254
Normative influence ← perceived similarity .357 .063 5.685 *** .340
Normative influence ← perceived familiarity .342 .055 6.210 *** .318
Purchase intention ← informational influence .232 .071 3.251 .001 .237
Purchase intention ← perceived expertise .159 .054 2.959 .003 .155
Purchase intention ← perceived similarity .181 .052 3.486 *** .176
Purchase intention ← perceived familiarity .009 .046 .198 .843 .009
Purchase intention ← normative influence .407 .066 6.180 *** .416
  1. *** refers to P < 0.001, indicating that the estimate was significant at the level of 0.001