|
Informational influence ← perceived expertise
|
.386
|
.060
|
6.422
|
***
|
.368
|
|
Informational influence ← perceived similarity
|
.356
|
.059
|
6.052
|
***
|
.338
|
|
Informational influence ← perceived familiarity
|
.248
|
.051
|
4.882
|
***
|
.230
|
|
Normative influence ← perceived expertise
|
.266
|
.064
|
4.186
|
***
|
.254
|
|
Normative influence ← perceived similarity
|
.357
|
.063
|
5.685
|
***
|
.340
|
|
Normative influence ← perceived familiarity
|
.342
|
.055
|
6.210
|
***
|
.318
|
|
Purchase intention ← informational influence
|
.232
|
.071
|
3.251
|
.001
|
.237
|
|
Purchase intention ← perceived expertise
|
.159
|
.054
|
2.959
|
.003
|
.155
|
|
Purchase intention ← perceived similarity
|
.181
|
.052
|
3.486
|
***
|
.176
|
|
Purchase intention ← perceived familiarity
|
.009
|
.046
|
.198
|
.843
|
.009
|
|
Purchase intention ← normative influence
|
.407
|
.066
|
6.180
|
***
|
.416
|
