Table 5 Path coefficient estimate results
Path | Estimate | Standard error (S.E) | Critical ratio (C.R) | P value | Standardized estimate |
|---|---|---|---|---|---|
Informational influence ← perceived expertise | .386 | .060 | 6.422 | *** | .368 |
Informational influence ← perceived similarity | .356 | .059 | 6.052 | *** | .338 |
Informational influence ← perceived familiarity | .248 | .051 | 4.882 | *** | .230 |
Normative influence ← perceived expertise | .266 | .064 | 4.186 | *** | .254 |
Normative influence ← perceived similarity | .357 | .063 | 5.685 | *** | .340 |
Normative influence ← perceived familiarity | .342 | .055 | 6.210 | *** | .318 |
Purchase intention ← informational influence | .232 | .071 | 3.251 | .001 | .237 |
Purchase intention ← perceived expertise | .159 | .054 | 2.959 | .003 | .155 |
Purchase intention ← perceived similarity | .181 | .052 | 3.486 | *** | .176 |
Purchase intention ← perceived familiarity | .009 | .046 | .198 | .843 | .009 |
Purchase intention ← normative influence | .407 | .066 | 6.180 | *** | .416 |