Table 6 Bootstrap-based overall impact test (n=2000)
Construct | Perceived familiarity | Perceived similarity | Perceived expertise | Normative influence | Informational influence |
|---|---|---|---|---|---|
Normative influence | .318 (.001) | .340 (.001) | .254 (.001) | – | – |
Informational influence | .230 (.001) | .338 (.001) | .368 (.001) | – | – |
Purchase intention | .195 (.002) | .398 (.001) | .348 (.001) | .416 (.002) | .237 (.057) |