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Table 6 Bootstrap-based overall impact test (n=2000)

From: Investigating the influence of online interpersonal interaction on purchase intention based on stimulus-organism-reaction model

Construct Perceived familiarity Perceived similarity Perceived expertise Normative influence Informational influence
Normative influence .318 (.001) .340 (.001) .254 (.001)
Informational influence .230 (.001) .338 (.001) .368 (.001)
Purchase intention .195 (.002) .398 (.001) .348 (.001) .416 (.002) .237 (.057)