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Table 2 The mobile behavior data of the Ali mobile recommendation data set

From: Mobile marketing recommendation method based on user location feedback

Field Field description Extraction instruction
User_id User differentiation Sampling and data masking
Item_id Product differentiation Data masking
Behavior_type The type of behavior of the user on the product Including browsing, collecting, adding shopping carts, and purchasing, the values are 1, 2, 3, 4 respectively
User_geoinfo The spatial reference identifier of the user’s location Formed by latitude and longitude data through a secret algorithm
Item category Product classification identifier Field masking
Time Action time Accurate to hour level