Table 2 The mobile behavior data of the Ali mobile recommendation data set
From: Mobile marketing recommendation method based on user location feedback
Field | Field description | Extraction instruction |
|---|---|---|
User_id | User differentiation | Sampling and data masking |
Item_id | Product differentiation | Data masking |
Behavior_type | The type of behavior of the user on the product | Including browsing, collecting, adding shopping carts, and purchasing, the values are 1, 2, 3, 4 respectively |
User_geoinfo | The spatial reference identifier of the user’s location | Formed by latitude and longitude data through a secret algorithm |
Item category | Product classification identifier | Field masking |
Time | Action time | Accurate to hour level |