Table 5 Comparing the experimental results of each model (%)
From: Mobile marketing recommendation method based on user location feedback
| Model | Accuracy | Recall rate | F1-score |
|---|---|---|---|
| Traditional method | 31.4 | 5.60 | 4.02 |
| LR | 75.0 | 7.63 | 7.57 |
| SVM | 70.0 | 7.12 | 7.06 |
| RF | 57.5 | 5.85 | 5.80 |
| GBDT | 62.5 | 6.36 | 6.13 |
| LBCNN | 80.0 | 8.14 | 8.07 |