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Table 5 Comparing the experimental results of each model (%)

From: Mobile marketing recommendation method based on user location feedback

Model

Accuracy

Recall rate

F1-score

Traditional method

31.4

5.60

4.02

LR

75.0

7.63

7.57

SVM

70.0

7.12

7.06

RF

57.5

5.85

5.80

GBDT

62.5

6.36

6.13

LBCNN

80.0

8.14

8.07