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Table 5 Comparing the experimental results of each model (%)
From:
Mobile marketing recommendation method based on user location feedback
Model
Accuracy
Recall rate
F1-score
Traditional method
31.4
5.60
4.02
LR
75.0
7.63
7.57
SVM
70.0
7.12
7.06
RF
57.5
5.85
5.80
GBDT
62.5
6.36
6.13
LBCNN
80.0
8.14
8.07
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