From: Don’t click: towards an effective anti-phishing training. A comparative literature review
Cue | Description |
---|---|
Consistency | Structure and focus of information |
Links | URL, https, address bar |
Visual presentation | Logos, banners, visual presentation, general design and look |
Personalization | Personalization of the content inc. language and content aspects |
Security | Security indicators and status bar |
Spelling and grammatical errors | Spelling and grammar (mistakes) |
Legal | Copyright information and legal disclaimers |
Sender | Sender, his or her address, contact methods |
Familiarity | Credibility and level of trust in source |
Importance | Rational appeals |
Urgency | Time pressure, overly urgent or forceful language/content |
Positive and negative consequences | Emotional and motivational appeals, premise of the appeal, underlying motive of the website (and potential incentives as positive consequence) |