Table 6 Email cues identified in previous research by Parsons et al. [130]
From: Don’t click: towards an effective anti-phishing training. A comparative literature review
| Cue | Description |
|---|---|
| Consistency | Structure and focus of information |
| Links | URL, https, address bar |
| Visual presentation | Logos, banners, visual presentation, general design and look |
| Personalization | Personalization of the content inc. language and content aspects |
| Security | Security indicators and status bar |
| Spelling and grammatical errors | Spelling and grammar (mistakes) |
| Legal | Copyright information and legal disclaimers |
| Sender | Sender, his or her address, contact methods |
| Familiarity | Credibility and level of trust in source |
| Importance | Rational appeals |
| Urgency | Time pressure, overly urgent or forceful language/content |
| Positive and negative consequences | Emotional and motivational appeals, premise of the appeal, underlying motive of the website (and potential incentives as positive consequence) |