Table 8 Email content and structure parameters and their impact on the success rate of phishing messages
From: Don’t click: towards an effective anti-phishing training. A comparative literature review
Parameter | Has impact | No impact |
|---|---|---|
Content | Persuasive [50, 96], trust symbols [111, 120, 129], spelling [130], links [130], content consistency [130], personalization [130], visual appearance [95, 119, 130], urgency [130], social presence [87] | |
Topic | Shipping [50], order [50], received fax [50], complaint [50], banks [136], government institutions [136] | Other gain [55], other loss [55], individual gain [55], individual loss [55] |
Link URL | Categories 5, 6 [128], same protocol [79], contains secure or similar terms [128] | Categories 1, 2, 7 [128] |
Design | – |