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Table 2 Details of eye-tracking measures

From: The effect of eye movements and cultural factors on product color selection

Measures

Detail

TFD

Total fixation duration: the summed duration of all fixations to an AOI

AFD

Average fixation duration: the average value of all fixation durations

FFD

First fixation duration: the duration of the first fixation on an object

FC

Fixation count: the number of fixation points within the AOI

TVD

Total visit duration: the summed duration of all visits to an AOI

AVD

Average visit duration: the average value of all visit durations

VC

Visit count: the number of visits to all AOIs