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Table 2 Details of eye-tracking measures

From: The effect of eye movements and cultural factors on product color selection

Measures Detail
TFD Total fixation duration: the summed duration of all fixations to an AOI
AFD Average fixation duration: the average value of all fixation durations
FFD First fixation duration: the duration of the first fixation on an object
FC Fixation count: the number of fixation points within the AOI
TVD Total visit duration: the summed duration of all visits to an AOI
AVD Average visit duration: the average value of all visit durations
VC Visit count: the number of visits to all AOIs