From: The effect of eye movements and cultural factors on product color selection
Measures | Detail |
---|---|
TFD | Total fixation duration: the summed duration of all fixations to an AOI |
AFD | Average fixation duration: the average value of all fixation durations |
FFD | First fixation duration: the duration of the first fixation on an object |
FC | Fixation count: the number of fixation points within the AOI |
TVD | Total visit duration: the summed duration of all visits to an AOI |
AVD | Average visit duration: the average value of all visit durations |
VC | Visit count: the number of visits to all AOIs |