The effect of eye movements and cultural factors on product color selection

Table 3 Comparison of eye movements between different cultures

Group	N	Mean rank	U	Z	P	Effect size
TFD
CHN	1770	1191.33	315,361.500	− 8.904	0.000	− 0.188
JPN	484	894.07	315,361.500	− 8.904	0.000	− 0.188
FC
CHN	1770	1173.20	347,454.500	− 6.389	0.000	− 0.135
JPN	484	960.38	347,454.500	− 6.389	0.000	− 0.135
FFD
CHN	1770	1131.75	420,809.000	− 0.594	0.553	− 0.013
JPN	484	1111.94	420,809.000	− 0.594	0.553	− 0.013
TVD
CHN	1770	1188.44	320,477.000	− 8.501	0.000	− 0.179
JPN	484	904.64	320,477.000	− 8.501	0.000	− 0.179
VC
CHN	1770	1177.87	339,189.500	− 7.055	0.000	0.149
JPN	484	943.30	339,189.500	− 7.055	0.000	0.149
AFD
CHN	1770	1173.10	343,313.500	− 6.638	0.000	− 0.140
JPN	484	951.83	343,313.500	− 6.638	0.000	− 0.140
AVD
CHN	1770	1161.34	366,265.000	− 4.859	0.000	− 0.102
JPN	484	999.25	366,265.000	− 4.859	0.000	− 0.102

Mean Rank = the value relies on scores being ranked from lowest to highest;
U = U-value for the Mann–Whitney test for the comparison of calculations with those of another program or test