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Table 3 Comparison of eye movements between different cultures

From: The effect of eye movements and cultural factors on product color selection

Group N Mean rank U Z P Effect size
TFD
 CHN 1770 1191.33 315,361.500 − 8.904 0.000 − 0.188
 JPN 484 894.07
FC
 CHN 1770 1173.20 347,454.500 − 6.389 0.000 − 0.135
 JPN 484 960.38
FFD
CHN 1770 1131.75 420,809.000 − 0.594 0.553 − 0.013
JPN 484 1111.94
TVD
 CHN 1770 1188.44 320,477.000 − 8.501 0.000 − 0.179
 JPN 484 904.64
VC
 CHN 1770 1177.87 339,189.500 − 7.055 0.000 0.149
 JPN 484 943.30
AFD
 CHN 1770 1173.10 343,313.500 − 6.638 0.000 − 0.140
 JPN 484 951.83
AVD
 CHN 1770 1161.34 366,265.000 − 4.859 0.000 − 0.102
 JPN 484 999.25
  1. Mean Rank = the value relies on scores being ranked from lowest to highest;
  2. U = U-value for the Mann–Whitney test for the comparison of calculations with those of another program or test