Table 4 Results of the mediation test step 1

From: The effect of eye movements and cultural factors on product color selection

X	\({{\varvec{b}}}_{0{\varvec{X}}}\)
C_A	− 1.418***
C_B	− 0.824***
C_C	0.952***
C_D	0.307**
C_E	− 0.498***
C_F	1.517***
C_G	0.378***
C_H	− 0.414***

**p value < 0.05, ***p value < 0.01

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