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Table 4 Results of the mediation test step 1

From: The effect of eye movements and cultural factors on product color selection

X \({{\varvec{b}}}_{0{\varvec{X}}}\)
CA − 1.418***
CB − 0.824***
CC 0.952***
CD 0.307**
CE − 0.498***
CF 1.517***
CG 0.378***
CH − 0.414***
  1. **p value < 0.05, ***p value < 0.01