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Table 6 Results of the mediation test step 3

From: The effect of eye movements and cultural factors on product color selection

X \({\varvec{M}}:\boldsymbol{ }{\varvec{T}}{\varvec{F}}{\varvec{D}}\) \({\varvec{M}}:\boldsymbol{ }{\varvec{F}}{\varvec{C}}\) \({\varvec{M}}:\boldsymbol{ }{\varvec{T}}{\varvec{V}}{\varvec{D}}\)
\({b}_{2X}\) \({b}_{2M}\) \({b}_{2X}\) \({b}_{2M}\) \({b}_{2X}\) \({b}_{2M}\)
CA − 1.116*** 1.338*** − 0.995*** 1.765*** − 1.106*** 1.341***
CB − 0.961*** 1.599*** − 1.014*** 2.112*** 0.971*** 1.607***
CC 0.804*** 1.472*** 0.720*** 1.923*** 0.800*** 1.475***
CD 0.638*** 1.641*** 0.624*** 2.120*** 0.635*** 1.642***
CE n.r n.r − 0.340** 1.989*** − 0.455*** 1.530***
CF 1.211*** 1.321*** 1.134*** 1.759*** 1.206*** 1.327***
CG 0.068n.s 1.530*** − 0.022n.s 2.026*** 0.064n.s 1.534***
CH − 0.156n.s 1.521*** − 0.096n.s 2.006*** − 0.150n.s 1.526***
X \({\varvec{M}}:\boldsymbol{ }{\varvec{V}}{\varvec{C}}\) \({\varvec{M}}:\boldsymbol{ }{\varvec{A}}{\varvec{V}}{\varvec{D}}\)
\({b}_{2X}\) \({b}_{2M}\) \({b}_{2X}\) \({b}_{2M}\)
CA − 0.995*** 1.902*** n.r n.r
CB − 1.047*** 2.292*** n.r n.r
CC 0.699*** 2.064*** n.r n.r
CD 0.657*** 2.295*** − 0.316** 0.547**
CE − 0.309** 2.137*** − 0.551*** 0.590 **
CF 1.129*** 1.893*** 1.495*** 0.394*
CG − 0.040n.s 2.184*** n.r n.r
CH − 0.077n.s 2.161*** n.r n.r
  1. *p value < 0.1, **p value < 0.05, ***p value < 0.01, n.r.  not required,
  2. n.s. not statistically significant