Table 6 Results of the mediation test step 3
From: The effect of eye movements and cultural factors on product color selection
X | \({\varvec{M}}:\boldsymbol{ }{\varvec{T}}{\varvec{F}}{\varvec{D}}\) | \({\varvec{M}}:\boldsymbol{ }{\varvec{F}}{\varvec{C}}\) | \({\varvec{M}}:\boldsymbol{ }{\varvec{T}}{\varvec{V}}{\varvec{D}}\) | |||
|---|---|---|---|---|---|---|
\({b}_{2X}\) | \({b}_{2M}\) | \({b}_{2X}\) | \({b}_{2M}\) | \({b}_{2X}\) | \({b}_{2M}\) | |
CA | − 1.116*** | 1.338*** | − 0.995*** | 1.765*** | − 1.106*** | 1.341*** |
CB | − 0.961*** | 1.599*** | − 1.014*** | 2.112*** | 0.971*** | 1.607*** |
CC | 0.804*** | 1.472*** | 0.720*** | 1.923*** | 0.800*** | 1.475*** |
CD | 0.638*** | 1.641*** | 0.624*** | 2.120*** | 0.635*** | 1.642*** |
CE | n.r | n.r | − 0.340** | 1.989*** | − 0.455*** | 1.530*** |
CF | 1.211*** | 1.321*** | 1.134*** | 1.759*** | 1.206*** | 1.327*** |
CG | 0.068n.s | 1.530*** | − 0.022n.s | 2.026*** | 0.064n.s | 1.534*** |
CH | − 0.156n.s | 1.521*** | − 0.096n.s | 2.006*** | − 0.150n.s | 1.526*** |
X | \({\varvec{M}}:\boldsymbol{ }{\varvec{V}}{\varvec{C}}\) | \({\varvec{M}}:\boldsymbol{ }{\varvec{A}}{\varvec{V}}{\varvec{D}}\) | ||
|---|---|---|---|---|
\({b}_{2X}\) | \({b}_{2M}\) | \({b}_{2X}\) | \({b}_{2M}\) | |
CA | − 0.995*** | 1.902*** | n.r | n.r |
CB | − 1.047*** | 2.292*** | n.r | n.r |
CC | 0.699*** | 2.064*** | n.r | n.r |
CD | 0.657*** | 2.295*** | − 0.316** | 0.547** |
CE | − 0.309** | 2.137*** | − 0.551*** | 0.590 ** |
CF | 1.129*** | 1.893*** | 1.495*** | 0.394* |
CG | − 0.040n.s | 2.184*** | n.r | n.r |
CH | − 0.077n.s | 2.161*** | n.r | n.r |