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Table 7 Results of the moderation test

From: The effect of eye movements and cultural factors on product color selection

X \({{\varvec{b}}}_{3{\varvec{X}}}\) \({{\varvec{b}}}_{3{\varvec{Z}}}\) \({{\varvec{b}}}_{3{\varvec{X}}{\varvec{Z}}}\)
CA − 1.241*** 0.098n.s − 0.798**
CB − 0.783*** 0.021n.s − 0.187n.s
CC 1.247*** 0.166n.s − 1.347***
CD 0.247n.s − 0.036n.s − 0.270n.s
CE − 0.523*** − 0.017n.s 0.742n.s
CF 1.538*** 0.010n.s − 0.096n.s
CG 0.247n.s − 0.077n.s 0.088*
CH − 0.732*** − 0.183n.s 1.449***
  1. *p value < 0.1, **p value < 0.05, ***p value < 0.01, n.s. not statistically significant