Table 7 Results of the moderation test
From: The effect of eye movements and cultural factors on product color selection
X | \({{\varvec{b}}}_{3{\varvec{X}}}\) | \({{\varvec{b}}}_{3{\varvec{Z}}}\) | \({{\varvec{b}}}_{3{\varvec{X}}{\varvec{Z}}}\) |
|---|---|---|---|
CA | − 1.241*** | 0.098n.s | − 0.798** |
CB | − 0.783*** | 0.021n.s | − 0.187n.s |
CC | 1.247*** | 0.166n.s | − 1.347*** |
CD | 0.247n.s | − 0.036n.s | − 0.270n.s |
CE | − 0.523*** | − 0.017n.s | 0.742n.s |
CF | 1.538*** | 0.010n.s | − 0.096n.s |
CG | 0.247n.s | − 0.077n.s | 0.088* |
CH | − 0.732*** | − 0.183n.s | 1.449*** |